Initial situation
Between everyday family life and capital markets, there is little time for analysis
Working parents manage appointments, care and household - and are also expected to monitor capital markets, classify interest rate developments and make investment decisions. The amount of data that would be necessary to make well-founded decisions exceeds what can realistically be processed in after-work hours.
- Market data changes hourly, classic portfolio overviews only show snapshots.
- Risk assessment requires experience that can rarely be gained in everyday life.
- Many investment products require minimum amounts, which makes it difficult to get started.